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Article: Our Fresh New Look

Our Fresh New Look

Refreshed, renewed and reimagined

"In any given moment, we have two options: to step forward into growth or to step back into safety." - Abraham Maslow, renowned psychologist known for his work on human motivation & self-actualisation.

From humble beginnings.

We started from humble beginnings, making products from stained glass with a small team of craftspeople.  Over the last few decades, we’ve embarked on an incredible journey of growth.  To mark our 37th year of British manufacturing and design expertise, we can finally reveal the fresh new look we’ve been working on behind the scenes.

Why rebrand?

This exciting transformation is part of a wider strategic initiative that matches our ambitious plans for the future.  It demonstrates our commitment to pushing boundaries and surpassing expectations for our clients with our made-to-order and bespoke lighting solutions.

Part of the rebrand brief was to retain our market-leading positioning, rich heritage and British craftsmanship, whilst reflecting our passion, personality reimagined brand values.

Transitional growth.

Our Managing Director Donna Bruce talks about the significance of this project as part of our growth map and commitment to our valued partners. “We found that our previous branding didn’t fully reflect our unique position in the market or communicate our story and passion,” commented Donna Bruce, Managing Director.  “We undertook an extensive project that went deeper than simply refreshing our logo.  It marks a period of transitional growth, bold expansion and realigning of our values.  By uniting all our transformation efforts under a single compelling vision, we’re driving innovation and sustainability adoption, mobilizing our team, reshaping the product and service lineup to seize great opportunities, and reconnecting with customers in a meaningful way.”

New Website.

In conjunction with the new branding, our complete website redesign mirrors the brand’s refined vision and market-leading positioning, combining beautiful design with enhanced functionality and features. In addition to discovering our bespoke services and project portfolio, our website makes it easy to specify Northern Lights’ Signature lighting ranges for interior schemes.  You can apply for a trade account to view trade prices, download product specifications, request finishes, send quote requests and purchase directly online.

New Lighting Collections.

Over the past 37 years, we have supplied lighting solutions to an impressible roster of international luxury brands and venues. This deep understanding has inspired our new hotel lighting collections, developed for the hospitality market but versatile enough to be specified across a range of schemes.

Precision design details, luxury materials and British artisan craftsmanship are combined to create pieces that are both contemporary and timeless.  Table, floor, wall and pendant lights create beautifully soft pools of light, designed to emphasize hotel interiors and provide guests with an inviting, comforting ambience.

Ready to Ship.

We’ve also introduced a new Ready to Ship lighting range, featuring products from within our larger group.  This carefully selected collection upholds our stringent design principles and distinctive aesthetics to offer accessible yet exceptional lighting solutions.


The future.

“Our future growth plans are ambitious.  We’re not afraid to challenge and be bold, to ensure Northern Lights constantly push boundaries and exceed expectations.  Our industry is built on relationships, and I am confident that our clients will value the efforts we have invested. Our revitalised branding, refreshed website, and refined lighting collections exemplify this commitment, and have been developed with our clients' needs at the forefront.” Donna Bruce Renewed, reimagined, and primed for the future, we're thrilled to persist in our close partnerships with clients, delivering a word-class service and surpassing expectations with our bespoke and made-to-order lighting solutions.